When starting to define your visual brand, I recommend starting with color! Color can evoke emotion and reflect your brand values. If used incorrectly, it can leave your audience feeling confused and uninterested.

Color is also the #1 way to create brand recognition. I recommend using your colors everywhere, even in Instagram stories and reels.

Continue reading “How To Choose A Color Palette For Your Brand” →

One place where business owners often get stuck is fonts. I’m going to keep this blog post short and sweet, because I recommend keeping your fonts simple!

Continue reading “How To Choose A Font Suite For Your Brand” →